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Friday 23 August, 2013

Hong Kong's Roger Vivier launch is star-studded success

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French accessories brand Roger Vivier borrowed style tips from the city's party crowd for its Prismick autumn-winter campaign.

Socialites including Kennis Tai, Dee Poon and Emily Lam were among the seven beauties invited by the brand to style and model its bags and high-heeled shoes for a series of photos as part of the "Prismick, a walk on the chic side" exhibition.

The photos went on display on Monday at the brand's flagship store in Central's Landmark mall.

The girls styled their own fashion shoots and their personalised looks were captured by celebrity photographer Victoria Tang.

The event coincided with Tai's birthday, so it also became an impromptu celebration.

Tai, who had never modelled before, said the job had not been as easy as she had imagined.

Guests tried on items from the collection over free-flowing champagne and canapés. Prospective models for Roger Vivier's next campaign lined up to get funny pictures taken in an instant-photo booth.

The exhibition runs until tomorrow. It will then move on to Roger Vivier shops in Beijing and Shanghai.

Luxury shoemaker Roger Vivier takes a step back in time with exh

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French shoemaker Roger Vivier is bringing an exhibition to town that could make its followers shriek with excitement. Footwear from the luxury brand's archives will be displayed in the atrium of the Landmark mall in Central from January 13 to 18.

The more than 20 exhibits showcase different eras since Roger Vivier's founding in the 1920s, including shoes made for Christian Dior and Yves Saint Laurent in the 1950s and '60s and pairs made especially for actresses Catherine Deneuve and Elizabeth Taylor.

A recent highlight is a pair called "A Queen Forever" by creative director Bruno Frisoni, to commemorate Queen Elizabeth's diamond jubilee. The shoes need their own security detail as they are encrusted with more than 3,500 diamonds, totalling 55 carats.

Classics from the archive include a pair of black satin pumps with a small heel and adorned with a ribbon and rhinestones, made for Taylor in 1963, and a pair of Mask sandals designed in collaboration with Yves Saint Laurent in 1967.

The exhibition is travelling to Shanghai and Shenyang before stopping off in Hong Kong.

Step in right direction as Vivier celebrates 10 years with Friso

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Think of fashionable shoes today and the names of Jimmy Choo and Christian Louboutin might spring to mind. But there are a few much-mythologised shoemakers of past who have contributed far more to how women wear their shoes.

Roger Vivier, now celebrating the 10th anniversary of its relaunch, is a quietly evolving label balancing the classicism of the past and the trends of today.

Vivier designer Bruno Frisoni. Photo: Stephane CardinaleUnknown to many, the French shoemaking founder studied sculpture at Paris' École des Beaux-Arts in 1924 - and subsequently invented the stiletto heel. Vivier even went on to make shoes for Hollywood stars and Queen Elizabeth II.

Other signatures include the "comma" heel, his famous rectangular buckle, and the square pinched toe, playfully named the "canard", which is having a resurgence. But ironically, for someone who invented the stiletto, Vivier favoured midi and low heels.

His designs could be wild, like the African mask shoes he did for Yves Saint Laurent, or refined, like those worn by Catherine Deneuve in Belle du Jour. Deneuve is still a fan.

The rebirth of the brand under Italian designer Bruno Frisoni and Tod's Group, has added a modern edge to the label, dressing the dainty toes of Cate Blanchett, Nicole Kidman and Marion Cotillard.

A Rizzoli book was launched to mark 10 years in this new Vivier chapter - a retrospective of the brand's journey, with vintage pictures of Brigitte Bardot and Katharine Hepburn in Viviers to take you back to a cinematic heyday.

Frisoni, and the brand's ambassador Inès de La Fressange are also in the book's pages. Flicking through, you notice that there's more to the brand than the "canard" buckled low heels that have become classic Vivier items, and those pointy-toed midis.

Frisoni's introduction of the hugely successful Prismick shoe and bag collection heralds a geometric, futuristic aesthetic that has captured the hearts of a younger clientele, myself included. I'm a fan of vintage styles, and a fan of shoes that women can actually walk comfortably in, and that may be why I have a soft spot for Viviers.

The Prismick collection is architectural and edgy, while the low chunky heels are elegantly shaped and demure. That both have become signatures of the label is quite something. Viviers aren't flashy seasonal shoes that fall out of favour a year later.

They have more substance and a lot more history: a good, quiet, investment. And that's especially the case if, like me, towering, blinged-out stilettos aren't your thing.

Roger Vivier launches collection with girls about town on film

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You know colour blocking is in when the shoes, bags and dresses are flying off the shelves in both designer boutiques and on the high street.

The French luxury fashion brand Roger Vivier has embraced the trend with its latest Prismick collection featuring collages of leather to create a 3-D jigsaw for the shoes and bags.

To launch the collection, the brand lined up seven stylish girls about town, including actress Carina Lau Ka-ling, socialites Victoria Tang and Veronica Chou, jewellery designer Wan Baobao and mainland model Qin Shupei, for a photo shoot as the beauties posed with the pricey accessories.

The photos were unveiled on Thursday in the atrium of Landmark mall in Central. Tang captured the ladies in their favourite hangout spots on films - Lau at China Club in Hong Kong, Qing in the Louvre in Paris, Chou in Central, Hong Kong.

Guests braved the rain to show support at the opening and check out the latest collection for spring-summer wardrobe inspirations.

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